Promotional Products Work!
According to a study by the Promotional Products Association International (PPAI) in 2017, 89% of consumers have received a promotional product in the last six months.
Their reactions?
- 79% researched the brand
- 83% more likely to do business with the brand
- 82% had a more favourable impression of the brand
Their recall?
- 9 in 10 recall the branding
- 8 in 10 recall the messaging
- 7 in 10 recall the call to action
The result?
- 52% of people who received promotional products went on to do business with the advertiser.
Helpful Hint
Print at least 2 of the below on your personalised pens:
- Branding (Name / Logo)
- Messaging (Slogan / Tagline)
- Call to Action (Website / Contact / Social Media). Or even better, print on both sides of the pen barrel and put all three on!
Promotional Products Allow Smaller Companies To Compete
In our opinion, promotional products are the great competition equalizer for small and medium companies, given their low cost compared to other advertising mediums like TV/radio commericals and billboards. It remains one of, if not the, best Return on Investment marketing tools available.Â
And while we all wish we operate in an industry with massive profits and a corresponding marketing budget, this isn’t the case for most small & medium business operators. Especially in the current COVID-19 environment. We know this is the time to survive, grow, and position our business for the next boom period.Â
Promotional Pens Offer Great Cost Per Impression Metrics
Fortunately, you don’t need to break your budget to order impactful promotional items. Cost-effective promotional products like custom printed pens will save you money while boosting your marketing strategy. Personalised logo printed pens offer great cost per impression metrics as the pens are retained and used, repeating the imprinted message many times without added cost to the advertiser.Â
According to Trina Bickness, Senior Vide President of Sales for HPG Brands, Braintree, people are starting to really enjoy journaling and writing again, whether it is on their iPad with a stylus pen or just utilising it with a journal. Â
We’re Still Writing
About Pens® Is More Than Price Competitive
This is a study About Pens® did in late 2019 where we compared our prices against three other reputable promotional pen suppliers in Australia. We were the cheapest printed pen company when we compared for the below categories:
- Cheapest plastic pen
- Cheapest clearance/discounted pen
- Cheapest comparable pen
Not only that, our below-competition low prices already include standard freight Australia-wide and GST. That is some pretty strong savings if you order online from us.
- Setup, GST and freight included
- Free non-obligation samples of 3 or more (including no returns required)
- Low logo redraw fees
- Free text layout with up to 3 proofs/revisions
We are also an Australian company with local stock print and utilising local couriers, with express print & dispatch available (beware of companies that print and dispatch from overseas).Â
Pen Price Comparison Table
Here’s a quick comparison between About Pens and competitors.
Information correct as of 2019.
| Â | About Pens | Pens Only | Pen Promotions | National Pens |
| Pen Range | Large | Large | Small | Large |
| All inclusive pricing on website? (Setup, GST + Freight) |
✔ | X | X | X |
| Cheapest Plastic Pen (Standard price) (1 colour, 1 position, 500 units, including logo, print setup & GST) |
$0.63 | $0.68 | $0.67 | $0.80 |
| Price include freight? | ✔ | X | X | X |
| Cheapest Clearance/Special Pen Price (1 colour, 1 position, 500 units, including logo, print setup & GST) |
$0.52 | $0.57 | $0.70 | $0.80 |
| Free Sample Policy & Quantity | Free 4 plastic or 3 metal (excluding Premium pens) |
Loaned# 3 plastic or 2 metal (excluding Premium pens) |
Yes if a few needed Quantity not specified |
Free 1 pen, not chosen by customer |
| Sample Returns Policy | Not required | # Return within 21 days, or billed at 100 unit rate | Not specified | Not required |
| Logo Redraw Fees | $25-$45 | $35-$60 | Not specified | Not specified |
| Text Layout Fees | Free | Free for 1 proof & 1 subsequent change | Not specified | Free Cannot specify font |
| Australian Company (Local Stock, Printing & Couriers) |
✔ | ✔ | ✔ | X |
| Express Printing | ✔ | ✔ | ✔ | X |
Shop About Pens®
Clearance, Budget Plastic & Metal Pens Categories
At About Pens®, we provide quality cheap promo pens via our Clearance and Budget Categories, as well as periodic sales promotions. These are quality discounted pens that offer even stronger cost-effectiveness and buying economics. And don’t be mistaken – these aren’t just bland pens either. They include plastic, metal, touch stylus, eco-friendly and hotel pens which you can custom print with your business name and logo.Â
Need Help?
About Pens Top 7 Recommended Cheap Promotional Pens
Helpful Hint
We can do the groundwork and recommend pens for you!
Just tell us about the pen style, plastic vs metal, usage, colours, quantity, artwork, delivery etc. Via the Get Help Button on our website or directly email [email protected]​
The plastic Silk pen is made from durable plastic and has a comfortable rubber grip. Offering a click action, these pens can be found in 12 different colours.Â
Contact us to complement your company’s brand strategy by customising the Silk with our impeccable printing of your logo and message. These pens are in clearance with extra discount, can be pad printed with a fast turnaround, and will not last long.
The plastic Silk pen is made from durable plastic and has a comfortable rubber grip. Offering a click action, these pens can be found in 12 different colours.Â
Contact us to complement your company’s brand strategy by customising the Silk with our impeccable printing of your logo and message. These pens are in clearance with extra discount, can be pad printed with a fast turnaround, and will not last long.
These Eco Pens are made using recycled paper and come with a click action. Available in five different colors.Â
These Eco plastic/recycled paper pens are a great choice for your next environmental promotional campaign as an enticing giveaway. Â
We can fit your logo or personalised message on this pen for your next exhibition or promotional event.Â
The New York II plastic pen has a rubberised grip, chrome fittings and translucent barrel. A member of the fast-selling New York Range, these pens are available in a range of 8 matching (barrel and grip) colours, making it a great choice for distinct corporate branding. The chrome fittings add a touch of elegance and stability to the pen, and the rubberized grip offers excellent comfort for writing.Â
The Park Avenue is an elegant touch stylus pen, ideal for use on smartphones and touchpads. And it also writes on paper! Â
The pen is plastic, twist-action with a rubberised grip, silver barrel and has chrome fittings with soft stylus nib. Â
With six colours on offer, the Park Avenue pen is a great promotional giveaway choice for the technology savvy, and has wide use across industries such as transport, hospitality and food and beverage.
The Hotel pen is a sturdy twist-action plastic pen that is both high-quality and value-for-money. It is available in the two classic colours of black and white, and is an excellent choice for tradeshows, hotels, receptions and conferences.Â
Don’t be fooled by the name. These very popular Hotel pens are a great promotional pen giveaway for almost all occasions and events, and always make for a wonderful gift.Â
A new addition to our offering, the Grid Stylus (Rubber) is the rubber version of our very popular Grid Stylus (P220) Metal Pens. It comes with a click action and a rubberised pad on one end for use on touchscreen devices.
The pens are available in 5 different colours, with decoration only by laser engrave in white. Wow your prospects with these elegant-looking and functional, custom-printed Grid Stylus (Rubber) pens.
