In the world of marketing, standing out at events and trade shows is crucial. Whether you’re launching a new product, building brand awareness, or simply connecting with potential clients, promotional bags can be the perfect tool to enhance your presence. These practical and customisable items not only serve as a functional giveaway but also offer a unique opportunity to showcase your brand’s creativity and ingenuity.
Here are some creative ways to use promotional bags at events and trade shows:
1.Customised Giveaway Bags for Attendees
One of the most effective ways to use promotional bags is by handing them out as giveaways at trade shows or events. These bags serve as a blank canvas for your brand, providing a great opportunity to have your logo and message prominently displayed. But it doesn’t stop there—here are some ideas to make them stand out:
-
Personalized Design
Consider offering different styles of bags with unique designs to attract different target audiences, such as tote bags or cooler bags.
-
Useful Fillers
Pack the bags with promotional items like pens, brochures, or branded merchandise. This adds value for the recipient while showcasing your products or services in a tangible way.
By designing a bag that stands out, you’ll ensure that your brand stays front and centre long after the event ends.
2.Event-Specific Promotional Bags
Trade shows and events often have themes or specific focuses. Use promotional bags that align with the event’s nature to make your brand resonate more with attendees. For example:
-
Eco-Friendly Events
For sustainability-themed events, consider offering calico bags or recycled fabric totes. This aligns your brand with eco-conscious values while providing a practical, reusable product.
-
Food and Beverage Events
For a food-focused trade show, cooler bags (such as the large B18 Cooler Bag) can be an excellent fit, keeping beverages and snacks cool while advertising your brand.
The bag becomes more than just a giveaway; it becomes an integral part of the event experience.
3.Interactive Social Media Campaigns
Engage attendees with a creative social media campaign by integrating promotional bags into your strategy. This approach allows you to extend your brand’s presence beyond the event itself. Here’s how you can do it:
-
Hashtag Contests
Encourage attendees to share photos of themselves with your promotional bags on social media using a branded hashtag. You can reward the best photo with a prize or offer discounts for participants.
-
Live Demonstrations
Have a booth where you demonstrate the versatility of the bags, such as packing them with various items that showcase your brand’s products. Post the live demonstration on your social media channels and encourage attendees to interact.
This strategy leverages the power of social media to keep your brand top-of-mind, even after the event has concluded.
4.Sponsor Bags for Event Attendees
As a sponsor, you have the unique opportunity to provide promotional bags to all attendees. Partnering with event organisers can allow your brand to reach a larger audience. Consider options such as:
-
Trade Show Bag – B05
A practical, easy-to-carry bag perfect for attendees to hold their event materials. This ensures your logo is visible throughout the event, increasing brand exposure.
-
Branded Backpacks
Offer larger, branded back sacks (like the B09II model) to create a lasting impression. These bags are versatile and can be used long after the event.
Sponsoring the event bags ensures that your brand is directly associated with the event’s success, all while keeping your logo visible.
5.Post-Event Follow-up Bags
After the event, you can repurpose promotional bags as part of your follow-up strategy. Instead of the typical follow-up email, send a thank-you note along with a promotional bag filled with a personal message or extra brand collateral. This strategy makes your brand feel more personal and thoughtful. Some ideas include:
-
Thank You Notes
Include a small note or coupon for future purchases inside the bag, encouraging recipients to stay connected with your brand.
-
Product Samples
If relevant to your business, offer a product sample to remind recipients of your offering.
This gesture not only shows appreciation but also strengthens the recipient’s connection to your brand.
6.Maximising Branding Potential with Customisation
The beauty of promotional bags lies in their customisability. With options like the Large Tote Bag (NG) and Calico Back Sack, you can design a bag that perfectly aligns with your brand. Here are a few ways to maximise the branding potential:
-
Vibrant Colours and Logos
Choose colours and designs that match your brand identity. Customisation is key to standing out in a crowded trade show environment.
-
Multiple Printing Areas
Take advantage of every inch of the bag to display your logo, contact details, and a memorable tagline. The larger the bag, the more space you have for branding.
By customising your promotional bags, you can create an unforgettable branding experience for your audience.
7.Incorporate Technology with Promotional Bags
The future of promotional items is technology. Consider combining tech gadgets with your promotional bags to create an innovative giveaway. For instance:
-
Smartphone Pockets
Customise your bags to include handy pockets for smartphones, making them even more practical for modern-day use.
-
Charging Stations
Offer bags with built-in USB chargers, perfect for those on the go at events.
This creative use of promotional bags adds an extra layer of value and convenience for your customers, positioning your brand as forward-thinking and customer-oriented.
8.Corporate Gifting for VIP Clients
Don’t forget about your key clients! Use promotional bags as part of your corporate gifting strategy. By providing high-quality, customised bags to VIP clients, you reinforce your brand’s message of thoughtfulness and quality. Some options include:
-
Luxury Tote Bags
Consider premium bags for your top-tier clients, such as a Large Tote Bag or calico bag, featuring high-end finishes and tailored designs.
-
Personalised Touch
Add a personalised name or message to make the gift even more special and memorable.
Corporate gifting with promotional bags strengthens relationships and fosters brand loyalty, making clients feel appreciated.
Conclusion
Using promotional bags at events and trade shows offers boundless creative possibilities for connecting with your audience, building brand awareness, and leaving a lasting impression. Whether you’re using tote bags, cooler bags, or back sacks, there are countless ways to make your bag stand out. By personalising these giveaways and integrating them into your event strategy, you can ensure that your brand remains top-of-mind long after the event ends.
At About Pens, we offer a wide range of high-quality promotional bags, from cooler bags to trade show bags and tote bags, all available for fast delivery Australia-wide. With low prices and exceptional personalised service, we make it easy for you to create the perfect promotional product for your next event or trade show.
Shop today and discover how promotional bags can elevate your brand’s presence!
