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The Earliest Writing Instruments When was the pen invented? That question can only be answered by first defining the word pen. If we only think about a pen as an instrument used for making marks on another surface, we must consider that the pen as being invented during the stone age. Cave drawings were achieved

Promotional Products Work! According to a study by the Promotional Products Association International (PPAI) in 2017, 89% of consumers have received a promotional product in the last six months. Their reactions? 79% researched the brand 83% more likely to do business with the brand 82% had a more favourable impression of the brand Their recall?

Of all the corporate executive gifts, a premium personalised metal pen can be among the most powerful. On the right writing instrument, a  custom engrave as opposed to a pad or full colour digital print, signifies to others an air of authority. Doctors, lawyers and prominent public figures often need to sign documents and the

One of the most common questions our team at About Pens® and Adept Promotionals® get asked is: “How is my logo or brand applied to a promotional item?” In the promotional products industry, we use the term “decoration method” to refer to the ways that your corporate brand, logo or advertising message can be custom printed

To our valued customers, just letting you all know About Pens is still operating.  We have implemented new practices for our staff to ensure their health and the safety of our customers and the community during the COVID-19 Pandemic. We remain fully operational and where possible if required we have made arrangements for staff to work remotely for

When it comes to marketing, all companies should have a multi-pronged approach. You have to target your audience in a variety of ways. You have to come up with tactics that enhances your brand’s cognitive positioning and recall, and have it provide a return on investment that helps your company grow. When you provide a

The use of a pen as a promotional product giveaway is a classically successful marketing and branding tool. A study conducted by the BPMA who surveyed close to 15,000 people who had received a promotional product for free within the previous year found that: 66% of participants said they could recall the brand on the

As you already know, your businesses brand isn’t just about a catchy logo or advertising tag line. Your brand is your business identity. The only question is, how are you making a lasting impact on people in the real world with that identity? Custom printed pens, that’s how. Australia’s Best Value Custom Printed Pen Design Company

Many people know they can purchase printed pens to advertise their company or service. What you may not realize is the variety that is available in a custom pen selection. Choices are offered to fit a variety of needs, niches and personalities. You can say a lot with your pen choice, so understanding the options